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15 October, 2015

Bell & Ross Celebrates a Milestone with Limited-Edition Watches

Bell & Ross is celebrating the 10th anniversary of the BR 01, its strikingly square watch. So the brand — founded in 1992 — planned a birthday party and produced 500 special-edition models.Boca do lobo  bell & ross Bell & Ross Celebrates a Milestone with Limited-Edition Watches bl mirror 750In black ceramic and stamped with a 10th-anniversary logo, the watch shows the company’s aeronautical inspiration: “From the cockpit to the wrist.” The face has the same numbering style as aviation counters; the strap is rubber, and the four functional screws at the corners of the 46-millimeter case ensure water resistance to a depth of 100 meters.Bell & Ross  bell & ross Bell & Ross Celebrates a Milestone with Limited-Edition Watches watch2

“As a young house, we have always sought to differentiate ourselves,” said Bruno Belamich, creative director and co-founder of Bell & Ross. “The square shape of the BR 01 prompts strong reactions: Some people love it, others find it ugly, but that’s a good sign.”

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“Watches have become mere accessories,” he added. “Yet at Bell & Ross, our challenge is to take an extremely utilitarian approach, and to thrive on it.”Bell & Ross bell & ross Bell & Ross Celebrates a Milestone with Limited-Edition Watches Bell Ross BR01 Anniversary

“At the end of the line, some of our most successful models are bijou versions of functional design,” he said. Bell & Ross bell & ross Bell & Ross Celebrates a Milestone with Limited-Edition Watches kk side tables 750Yet the French Air Force and Germany’s Spacelab mission, among others, also have ordered watches from Bell & Ross, which has its manufacturing site Switzerland.Bell & Ross bell & ross Bell & Ross Celebrates a Milestone with Limited-Edition Watches watch 10Years Fd gris

The house has also introduced a limited- edition BR-X1 Chronograph Tourbillon. Only 40 will be made, in titanium or rose gold, with or without diamonds. It includes a chronograph tourbillon of 282 parts and 35 rubies, with skeletonized movement.Bell & Ross bell & ross Bell & Ross Celebrates a Milestone with Limited-Edition Watches watch3

“Designing such a superlative sports watch, when you think of it, is a bit of a folly,” Mr. Belamich said. “But at Bell & Ross, we constantly innovate to address these two demands: extreme simplicity and extreme sophistication.”Bell & Ross bell & ross Bell & Ross Celebrates a Milestone with Limited-Edition Watches bb lighting 750

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