According to Interbrand’s annual Best Global Brands ranking, this past year has been a mixed one for the world’s best-known brands. Interbrand’s methodology considers the financial performance of the brand, its role in influencing customer choice and its strength to command a premium price.
On the top of the list we find tech companies, such as Apple, Google, Amazon and Facebook.
See also: The Best User Interfaces of 2014
Regarding luxury brands, all the brands that ranked in the top 100, were valued at over $4 billion, proving that luxury is becoming as important an industry as fast moving consumer goods and technology.
#19 Louis Vuitton
With the launch of a new line of handbags (with an individual price tag of USD $40,000) and the opening of two new retail spaces in Venice and Munich, Louis Vuitton, one of the world’s most famously counterfeited brands, has repositioned to protect and elevate its legendary status.
In a time of accelerating global change, Gucci continues to keep pace and consistently manage its dual identity as both a modern and heritage brand. It has repositioned to own the category of “jetset chic,” a more exclusive space within the luxury market.
#46 Hermès Paris
The culture of excellence is what differentiates Hermès-craftsmanship, creativity, and quality run like a red thread through all its métiers. This brand’s relevance to luxury customers remains strong in all geographic areas, with double-digit growth from 2013 through Q1 2014, across leather goods and saddles, accessories, silk, and textiles. The brand celebrates its origins and reinforces the value of a more leisurely way to enjoy luxury.
Cartier, the brand that both stands the test of time and sets the standard for timeless luxury, had a good year for growth. While Cartier’s position as the “jeweler of kings and the king of jewelers” remains strong, the brand is now focused on increasing its relevance by introducing 120 new watch models-in order to become “prince of watchmakers.” Two major exhibitions in China and France told the story of the brand’s living heritage and featured 600 pieces representing the brand’s legacy since its founding in 1847.
Prada continues to strengthen its position as the premium-chic global brand by owning the sweet spot between old-school Italian quality and contemporary edginess. Resisting the temptation to simply reinterpret its archives, as many fashion brands do, Prada continues to look ahead. Its firm focus on the future differentiates the brand from its peers in the increasingly competitive luxury sector-as does its consistency across all touch points.
#71 Tiffany & Co
With 176 years of rich heritage and a name that is still synonymous with timeless luxury, Tiffany has strong brand equity. Its ability to command higher prices and drive sales, particularly in the Asia-Pacific region, continue to fuel growth. At the close of Q1 2014, Tiffany reported 50 percent growth in net earnings, with USD $1 billion Q1 revenue. Building on that, Q2 results were better than expected, suggesting that recent management changes are taking effect.
When it comes to exceeding customer expectations and anticipating desires, Burberry is at the vanguard of its sector. This year, the British luxury brand sustained double-digit growth, keeping it at the forefront of the current global shift in luxury consumption. Retail expansion continued with the opening of its new Asia-Pacific flagship store in April 2014.