Dom Pérignon’s metamorphosis

Iris van Herpen, dutch fashion designer, who interned with Alexander McQueen and has collaborated with Milliner Stephen Jones, was the chosen one this year by Dom Pérignon’s project Power of Creation to produce the 2014 limited-edition champagne box and 3D-printed sculpture.

1iris_van_herpen_dom_design_limited_edition Dom Pérignon's metamorphosis Dom Pérignon's metamorphosis 1iris van herpen dom design limited editionTaking an experimental approach van Harpen, created a limited edition for end-of-year 2014: Cocoonase, the über-premium, made-to-order piece of art designed by Iris van Herpen, and an exclusive serie of gift boxes featuring a bottle of Dom Pérignon Vintage 2004, whose label also inspired the creator.

2Dom-Perignon-Metamorphosis-Limited-Edition-Picture1 Dom Pérignon's metamorphosis Dom Pérignon's metamorphosis 2Dom Perignon Metamorphosis Limited Edition Picture1Iris van Herpen’s gift packs were created specifically for the Dom Pérignon Vintage 2004, that marks the end of Dom Pérignon Vintage 2004 as we know it in its first Plénitude and celebrates its pending metamorphosis into P2, or Second Plénitude of the Dom Pérignon Vintage. All that we know may disappear for a time, but it will rise again – transformed and reinvented.

3dom-perignon-iris-van-herpen-vintage-2004-09 Dom Pérignon's metamorphosis Dom Pérignon's metamorphosis 3dom perignon iris van herpen vintage 2004 09Drawing inspiration from concepts of metamorphosis and the length of time involved in making Dom Pérignon, each box is signed by the designer and bears a sprawling, crystal-like green graphic set on a black backdrop.

4Dom-Perignon-Metamorphosis-Limited-Edition-Picture2 Dom Pérignon's metamorphosis Dom Pérignon's metamorphosis 4Dom Perignon Metamorphosis Limited Edition Picture2During the Power of Creation campaign, Dom Pérignon has teamed up with prominent artists and creatives that are “exploring virgin territory and reinventing the language of their discipline without betraying it.”

Past collaborators include US artist Jeff Koons, Australian designer Marc Newson and filmmaker David Lynch, who designed a string of limited edition packaging for the Dom Pérignon 2003 and the Rosé 2000 lines in 2013.

To accompany van Herpen’s work, photographer Daniel Sannwald directed a minute-long video that sees a ghost-like model emerge from an evolving green mist, harking back to the notion of metamorphosis.

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