A new limited edition Ferrari, specifically designed for the brand’s North American customers, will be unveiled when the supercar company officially celebrates its 60th year of business in the USA.
“To celebrate 60th years in the USA, we have developed a special car of which just 10 examples will be built, in addition to planning a major event in Los Angeles to bring together all our American clients and collectors and a charity initiative,” said Luca di Montezemolo of Ferrari.
The Beverly Hills City Hall was bathed in Rosso with the emblem of the Prancing Horse displayed in grandeur on the building’s façade. Mayor Lili Bosse opened the evening with a proclamation declaring the commencement of the festivities for Ferrari’s 60th anniversary in Beverly Hills. The event was presided over by John Elkann, Chairman of FCA, Sergio Marchionne, CEO of FCA and Chairman, Amedeo Felisa, CEO, and Piero Ferrari, Vice Chairman.
Also, there’s a good chance that ownership of the $3.2 million model will be by invitation or qualification only. When the brand launched the Enzo hypercar in 2006, potential customers couldn’t put their names down for one unless they had also previously owned a F40 and F50.
The car will make its official debut in October as part of “Race through the Decades – 19545-2014,” a special event Ferrari North America is hosting on Rodeo Drive, Beverly Hills, California which will include a display of 60 of the most important cars in history.