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13 September, 2016

Jaguar Creates A Laser Sculpture For London’s Design Biennale 2016

London’s first Design Biennale is now taking place is the British capital! Architects and designers from 37 countries are taking part in the major exhibition, which will take over London’s Somerset House until 27th September. Jaguar promises to be one of the biggest stars of this first London’s Design Biennale with the creation of a laser sculpture!

bl-limited-edition-750 london's design biennale Jaguar Creates A Laser Sculpture For London's Design Biennale 2016 bl limited edition 750Have you ever saw a car made of light? Well, it’s not a car per se, but a three-dimensional artwork that mimics the basic design lines of a motor vehicle.

Jaguar Creates A Laser Sculpture For London's Design Biennale 2016 london's design biennale Jaguar Creates A Laser Sculpture For London's Design Biennale 2016 1 9The mesmerizing project was created by Jaguar’s design team for London’s inaugural Design Biennale, a three-week event at Somerset House where artists and designers from more than 30 countries gather up.

Jaguar Creates A Laser Sculpture For London's Design Biennale 2016 london's design biennale Jaguar Creates A Laser Sculpture For London's Design Biennale 2016 2 7You may also like: Top 5 Design Furniture Exhibitors At Decorex International 2016

Jaguar Creates A Laser Sculpture For London's Design Biennale 2016 london's design biennale Jaguar Creates A Laser Sculpture For London's Design Biennale 2016 3 3The team in charge of the operation, led by Jag’s Director of Design – Ian Callum – created the futuristic silhouette by using laser light technology to depict the British car maker’s past, present, and future.

4 london's design biennale Jaguar Creates A Laser Sculpture For London's Design Biennale 2016 4 3The three motifs are represented in a unique exhibition, starting with the car maker’s rich design history, continuing with a laser-powered light show that depicts the innovative design of modern Jaguars, and culminating with a laser sculpture showing Callum’s innovative take on a “utopian future” vehicle – although it’s hard to imagine such an angular design approach coming from Jaguar.

5 london's design biennale Jaguar Creates A Laser Sculpture For London's Design Biennale 2016 5 3You may also like: Limited Edition Mirrors: An Explosion of Passion and Luxury

6 london's design biennale Jaguar Creates A Laser Sculpture For London's Design Biennale 2016 6 1

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