There are many Limited Editions out there but no country can beat Japan when it comes to it. Japan is well known for its special flavors of almost every product. It now counts with over than 300 Kit Kats flavors and now the brand surprises its consumers once again by launching a Limited Edition Kit Kat with Sushi Flavour.
What started as an April’s Fools Day prank, has actually became true, proving that Kit Kat knows no limits. The colorful “sushi cut kits” debuted in Februray in Tokyo in the very first street-facing Kit-Kat themed store. The chocolates have come in three distinct flavors: “Maguro” (tuna), “Uni” (sea urchin) and “Tamago” (egg).
Chocolate and fish are not sounding right to you? Don’t worry! There’s actually no real fish involved. The “egg” version is a pumpkin pudding-flavored delicacy, also wrapped in a thin band of seaweed.
This is the “tuna” variety is actually raspberry-flavored Kit Kat on top of a white chocolate rice puff.
The third is the “sea urchin”, which is Hokkaido melon and mascarpone cheese-flavored Kit Kat encased in seaweed.
This original Limited Edition will retail for 3,000 yen, which correspond to just over $26 and you could only find it at the Japanese “Ginza shop” from Thursday to Saturday, during the lauching week. Were you a lucky fortunate?
Japan, obviously, has long fallen in love with Nestlé special produced confections: The country has sold more than 300 flavor varieties since the brand first debuted on the market back in 1973. In Japanese Kit Kat sounds fairly similar to the Japanese phrase “kitto katsu”, which means “you will surely win.”. Perhaps this is behind the major success of the brand in this country as for when someone is to go under a stress period (for example, an exam) it is usual to offer such a chocolate.