Maximalist Gucci Garden in Florence

Gucci, a venerable Italian fashion house of almost a century, is a brand that has no setbacks about upending its rich history in the name of creativity and originality. Be inspired by this Maximalist Gucci Garden in Florence!

 

gucci garden Maximalist Gucci Garden in Florence c34 gucci garden florence italy yatzer

The 14th-century majestic palazzo at Piazza Della Signoria, the historic central square in Florence, couldn’t be a more suitable location for Gucci Garden, an interactive venue that showcases Gucci’s vision for the future, its distinct aesthetic and its evolving philosophy all the while glancing back at its celebrated history.

 

 

gucci garden Maximalist Gucci Garden in Florence f1 gucci garden florence italy yatzer

Designed by Gucci’s creative director Alessandro Michele, it brings together two floors of gallery spaces with a new restaurant by a three-Michelin-star chef, and a gift shop-boutique that exclusively sells one-of-a-kind products, inviting visitors to immerse themselves in Gucci’s multi-sensory, all-inclusive universe.

gucci garden Maximalist Gucci Garden in Florence f13 gucci garden florence italy yatzer

gucci garden gucci garden Maximalist Gucci Garden in Florence p7 gucci garden florence italy yatzer

Curated by fashion curator and critic Maria Luisa Frisa, the Gucci Garden Galleria takes over the first and second floors of the Palazzo in a series of exhibition rooms showcasing the extraordinary and eclectic creativity at the heart of Gucci. It is a combination of the past with the present in thematic groups whereby recent clothes and accessories are mixed with vintage pieces dating as far back as the House’s 1921 beginnings, memorabilia and ephemera sit side by side with contemporary artworks, and archival documents are accompanied by video installations.

 

gucci garden Maximalist Gucci Garden in Florence f4 gucci garden florence italy yatzer

 

You might like: Montblanc: Le Petit Prince Special Edition

gucci garden Maximalist Gucci Garden in Florence bl limited edition 750

 

gucci garden Maximalist Gucci Garden in Florence s3 gucci garden florence italy yatzer

In the rooms entitled DE RERUM NATURA on the second floor, Gucci Garden Galleria’s most iconographic tribute to its name, Michele’s passion for flora and fauna, a preference which has been present since the brand’s inception, is colourfully displayed through current and vintage clothing, accessories and objects, as well as original artwork

gucci garden Maximalist Gucci Garden in Florence f12 gucci garden florence italy yatzer

The Galleria is completed by EPHEMERA, where visitors can trace the brand’s story through documents, videos, memorabilia and selected products, and a small tented auditorium of red velvet where the audience of 30 can watch experimental films.

gucci garden Maximalist Gucci Garden in Florence p5 gucci garden florence italy yatzer

 

gucci garden Maximalist Gucci Garden in Florence s1ss gucci garden florence italy yatzer

Ready-to-wear and accessories from the Gucci Garden label, which are exclusive to this store, as well as pieces from the Gucci Décor collection, are displayed in rooms featuring hand-aged, black and white floor tiles, oriental rugs, burnt yellow plaster walls and vintage floral patterned wallpaper.

gucci garden Maximalist Gucci Garden in Florence s11 gucci garden florence italy yatzer

 

See also: Luxury Fashion Brands Showcasing Cruise Collection 2019

gucci garden Maximalist Gucci Garden in Florence banner blogs FINISHES

 

gucci garden Maximalist Gucci Garden in Florence p1 gucci garden florence italy yatzer

gucci garden Maximalist Gucci Garden in Florence f7 gucci garden florence italy yatzer

Gucci Garden’s maximalist menagerie unfolds under the watchful eye of Alessandro Michele, not only figuratively but also symbolically as a new eye design created by Michele as the designated symbol of the project and gloriously projected onto the palazzo’s façade at night. The eye, which can also be seen on small leather goods and gifts, also signals a series of new motifs that are being introduced into the Gucci visual lexicon.

 

gucci garden Maximalist Gucci Garden in Florence p4 gucci garden florence italy yatzer

Michele talks about Gucci Garden metaphorically as a state of mind “populated with plants and animals, like the snake, which slips in everywhere, and in a sense, symbolizes a perpetual beginning and a perpetual return.”

 

gucci garden Maximalist Gucci Garden in Florence s34s gucci garden florence italy yatzer

 

gucci garden Maximalist Gucci Garden in Florence 1 gucci garden florence italy yatzergucci garden Maximalist Gucci Garden in Florence 31s gucci garden florence italy yatzer

And much like a rich and multi-colored garden blossoming with flowers and verdant foliage that teems with butterflies and other wonders of the natural world, Gucci Garden reveals a trove of ideas and inspirations constantly rejuvenated by an endless supply of imagination and creativity.

gucci garden Maximalist Gucci Garden in Florence sss gucci garden florence italy yatzer

 

You might also enjoy: Exclusive Experiences: California Artsy Vineyard

gucci garden Maximalist Gucci Garden in Florence banner blogs legacy catalogue

 

Source: Yatzer
No Comments Yet

Leave a Reply

Your email address will not be published.