Gucci, a venerable Italian fashion house of almost a century, is a brand that has no setbacks about upending its rich history in the name of creativity and originality. Be inspired by this Maximalist Gucci Garden in Florence!
The 14th-century majestic palazzo at Piazza Della Signoria, the historic central square in Florence, couldn’t be a more suitable location for Gucci Garden, an interactive venue that showcases Gucci’s vision for the future, its distinct aesthetic and its evolving philosophy all the while glancing back at its celebrated history.
Designed by Gucci’s creative director Alessandro Michele, it brings together two floors of gallery spaces with a new restaurant by a three-Michelin-star chef, and a gift shop-boutique that exclusively sells one-of-a-kind products, inviting visitors to immerse themselves in Gucci’s multi-sensory, all-inclusive universe.
Curated by fashion curator and critic Maria Luisa Frisa, the Gucci Garden Galleria takes over the first and second floors of the Palazzo in a series of exhibition rooms showcasing the extraordinary and eclectic creativity at the heart of Gucci. It is a combination of the past with the present in thematic groups whereby recent clothes and accessories are mixed with vintage pieces dating as far back as the House’s 1921 beginnings, memorabilia and ephemera sit side by side with contemporary artworks, and archival documents are accompanied by video installations.
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In the rooms entitled DE RERUM NATURA on the second floor, Gucci Garden Galleria’s most iconographic tribute to its name, Michele’s passion for flora and fauna, a preference which has been present since the brand’s inception, is colourfully displayed through current and vintage clothing, accessories and objects, as well as original artwork
The Galleria is completed by EPHEMERA, where visitors can trace the brand’s story through documents, videos, memorabilia and selected products, and a small tented auditorium of red velvet where the audience of 30 can watch experimental films.
Ready-to-wear and accessories from the Gucci Garden label, which are exclusive to this store, as well as pieces from the Gucci Décor collection, are displayed in rooms featuring hand-aged, black and white floor tiles, oriental rugs, burnt yellow plaster walls and vintage floral patterned wallpaper.
Gucci Garden’s maximalist menagerie unfolds under the watchful eye of Alessandro Michele, not only figuratively but also symbolically as a new eye design created by Michele as the designated symbol of the project and gloriously projected onto the palazzo’s façade at night. The eye, which can also be seen on small leather goods and gifts, also signals a series of new motifs that are being introduced into the Gucci visual lexicon.
Michele talks about Gucci Garden metaphorically as a state of mind “populated with plants and animals, like the snake, which slips in everywhere, and in a sense, symbolizes a perpetual beginning and a perpetual return.”
And much like a rich and multi-colored garden blossoming with flowers and verdant foliage that teems with butterflies and other wonders of the natural world, Gucci Garden reveals a trove of ideas and inspirations constantly rejuvenated by an endless supply of imagination and creativity.
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