Let’s talk about the most expensive cycling bike ever made, created by Goldgenie. Goldgenie is the world’s premier gold-plating and customization brand, driven by award-winning entrepreneur Laban Roomes, invested in and supported by BBC Dragon’s Den James Caan. Since being founded in 1995, Goldgenie have established themselves as the go-to customization service for a number of blue-chip organisations – including Lexus, Honda, Toyota and Nokia – and as a global leader in the support of ethical mining.
Recently they’ve completed the embellishment of a men’s British Racing Bike with 25K Gold, elevating this form of transport to a whole new level. This beautiful luxury bike costs around £250,000.
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Goldgenie’s specialists meticulously applied a lustrous layer of 24k gold to the entire structure, from the tip of the drop handlebars to the wheel stays, and every other part in between, including every ridge of the gear chain. The gleaming gold model is offset with sophisticated accents in black in a limited edition soft San Marco suede saddle and SR4 racing tires.
Striking to look at, the luxury bike is even more beautiful when in fluid motion, as the spinning spokes catch the sunlight and ripples along the golden frame. While this bicycle may not reach the speed of light, the artisans at Goldgenie believe in catching the light as you travel.
Watch the presentation here:
Written by: Narciso Caetano