Jet tour to the Galápagos Islands, luxury Andes train ride, or cooking class in Michelin-star kitchen can be yours by some luxury hotels.
Imagine these experiences:
Latin Escape – a 16-day private jet experiences adventure in Central and South America.
Andean Explorer – a ride along one of the highest rail routes in the world and through the Peruvian Andes to over 4,000 meters above sea level.
Dim Sum Making Journey – once-in-a-lifetime experience to learn how to make dim sum with our gifted chef from our Michelin-starred Chinese restaurant, Spring Moon.
At first scrutiny, these may sound like bespoke experiences offered by a luxury travel agency. Instead, these are offered by high-end hotel chains, aimed at the discerning wealthy traveler, who can afford to enjoy a jet-setting itinerary above Costa Rica, Buenos Aires, Bogotá and Galápagos Islands, or a hands-on cooking session with a celebrated chef in a Michelin-starred restaurant’s kitchen.
Increasingly, a growing number of boutique hotel chains are pushing the proverbial envelope on luxury travel by offering experience-led packages. Although the global experiential luxury trend has been in the making for a few years, Four Seasons, Ritz-Carlton, Belmond and Peninsula Hotels are joining the fray to keep their clients happy.
While these packages are targeted at the wealthy few, the demand for them offers some insight into why there is plenty of room for such niche offerings in the market.
“We began with two Four Seasons Private Jet journeys a year, and in 2017, due to popular demand, added a third itinerary to operate in 2018. Due to the quick sale of our 2018 journeys, we added a third World of Adventures itinerary, which has been the quickest sell-out since the launch announcement in 2015,” says Vivian Koh, director, public relations and content, Asia-Pacific at Four Seasons.
Luxury hotels leverage their own experience gleaned from years of hospitality. Each of Peninsula’s 10 hotels around the world curates its own The Peninsula Academy programmes to identify unique opportunities that help “bring their particular destination to life”.