Gibson Brands has announced the inaugural collaboration between world-class jewelry designer Aaron Shum, founder of CORONET® and celebrated musician and designer Mark Lui in the design of the truly exquisite “Eden of CORONET®”, a Diamond Gibson Guitar masterpiece. The showpiece was first revealed at Hall 1 of Baselworld 2015, Switzerland and is estimated to be worth USD$2 million with a shot at setting a Guinness World record for “Most Valuable Guitar”.
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Chairman and CEO of Gibson Brands, Henry Juszkiewicz stated, “The masterpiece is a joint effort of three distinct brands. The creativity comes from the process of blending ideas and cultures from different industries, which further solidifies Gibson beyond just a guitar brand. All along we’ve been striving to expand our business to different sectors of the consumer market and ‘Eden of CORONET®’ is definitely an important milestone for what we target to achieve.”
Named “Eden of Coronet”, the guitar is adorned with over 400 carat diamonds set in approximately 1.6kg of 18k gold. The showpiece is estimated at $2 million. According to Coronet, the guitar took a team of 68 people to produce, adding up to 700 work days to complete.