TAG Heuer Drops Limited Edition Carrera Heuer 02

Fujiwara and his cult label Fragment Design are joining hands with TAG Heuer, bonded by their distinctive avant-garde style, to bring back the 1960s Carrera ref. 2447 NT in a 500-piece limited edition. As a man of his background, the only way to approach a project is how he does it every time: with a unique vision. Fujiwara participated in collaborations with renowned brands such as Nike, Jordan Brand, streetwear juggernaut Supreme, as well as artists like Takashi Murakami and KAWS.

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Hiroshi Fujiwara is the embodiment of the streetwear culture today. Keying his name on Google search will reveal “Hypebeast” at the top of the list. He is a Japanese designer who founded streetwear label Fragment Design, musician, a streetwear influencer and (evidently on his Instagram) a watch aficionado.

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See Also: The Victorian Inspired Cocktail Machine by Rogue Projects

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Hiroshi Fujiwara handpicked the original TAG Heuer Carrera from 1963, a model designed by young Jack Heuer to adapt and transform into a Fragment-style masterpiece. The iconic watch was immediately apparent to Fujiwara as the chosen one after learning about the history of the TAG Heuer Carrera. It represented a giant leap in the realm of wrist-worn chronographs thanks to the design of the dial – which was made even more successful due to the improved legibility it imbues.

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For the collaboration, the new Carrera ref. 2447 NT features TAG Heuer’s own Heuer 02 movement within a 39mm stainless steel case, with Fujiwara’s Fragment name and logo on both the dial and the sapphire case back.

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“We created something people are not necessarily expecting to find in TAG Heuer’s current collection,” he said. “There aren’t many new watches I’d want, but I’m sure about this one!”

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See Also: The Victorian Inspired Cocktail Machine by Rogue Projects

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